by Robert Landau
The Sunset Strip, circa 1967. Buffalo Springfield called it
right: “There’s something happening here…what it is ain’t exactly
clear.” What was happening then is now absolutely clear. Rock ’n’ roll
and the kids who lived it were coming of age—right there on The Strip.
And, as if to define the era, a few independent minds in the music
industry posted giant, temporary monuments that said it all.
Billboards. Bigger than life. Hand-painted homages to rock. The Doors
led the way. It seemed that billboards would chronicle rock forever.
Robert Landau was born and raised in Los Angeles and has spent the better part of his life documenting various aspects of his native city. Beginning with the Sunset Strip billboards in the Seventies, Landau has compiled a vast archive of images depicting the unique characteristics of L.A.’s urban landscape and reflecting the city’s offbeat character. Rock ’n’ Roll Billboards of the Sunset Strip marks Landau’s fifth book; previous works include Outrageous L.A. (Chronicle Books, 1984) and Hollywood Poolside (Angel City Press, 1997).
Designer Frans Evenhuis moved from his native Amsterdam to Los Angeles in 1977, in part to catch the wave of the record-design scene. He worked for many years as an art director and designer of magazines, and has designed hundreds of packages and promotions for current and classic movies for various film studios, particularly Warner Bros. In 1997, Evenhuis conceived and produced, with Robert Landau, the critically acclaimed book Hollywood Poolside (Angel City Press). This book marks their second publishing collaboration.
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